For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.   A Simple Sales Funnel At its most basic, a sales

How Much Transparency Is Too Much? We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do

It’s killing you. The phrase “Do something you love, and you’ll never work another day in your life,” although poetic and inspiring, isn’t always accurate for entrepreneurs. Studies show that the long days with little downtime ultimately end up taking a toll on your health, relationships, and productivity. Don’t Be Fooled As an entrepreneur, and especially a passionate entrepreneur, it’s easy to blur the lines of work and life. Many times work may be enjoyable or

Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book. Authority Imagine you’re

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