Storytelling: Your Secret Weapon
What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a coach, service...
Strive to treat every customer like a CEO
Someone just bought your $10 ebook. Big deal, right? This customer may or may not ever make another purchase from you again. Well… what if you treat ALL of your customers as though they are worth $1,000 to you, or even $10,000? Because frankly, you can’t tell which...
How to become THE expert in your niche
The other day a student of mine wrote to me and asked what topic his next ebook should be on. Well, I asked, what ideas are you considering? He named a half dozen topics in a half dozen different niches. His plan was to eventually write all of these books in all of...









