What is an important question to ask yourself as a business owner? I think it’s very important to ask yourself why will the customers stay and do repeat business with me? Because it costs seven times as much to acquire a new customer as to sell to the existing...
What is the most important thing to know about marketing? I think that the most important thing is to understand that marketing is: Not what you say to the customer, it’s about how you make them feel. So if you can make them feel whatever, give them hope or give...
How do I define my market? I mean that the most important thing to define your market is to try to get inside the head of your prospects. So to understand who are these people who want to buy your product, where do they live, are they married, do they have children,...
How do I get started? I need to create a limited, about taxes and my logo, my brand, website, all that kind of thing. Of course all of these things are important issues but the most important thing is to get a client. So you have to spend all your energy to get a...
In the book Open Your Mind, Open Your Life: A Book of Eastern Wisdom, Mahatma Gandhi said, “Keep your habits positive, because your habits become your values. Keep your values positive, because your values become your destiny.” So often we become inundated with...