You talk about sale sale sale all the times, how can I be so good at sales?
First of all I think marketing is very important because the first 75% of a sale is the marketing, it’s the way you educate the customers, where you make them like you and trust you and get to know you, so marketing is the very important start of sales.
And if you do the marketing very well you don’t have to be very [inaudible 00:28:49] in the sales process. But the last 25% that’s the sale. But you have to make it easy for customers to buy, so put something on your website, on wherever you send them, where they actually can buy.
Because a lot of businesses don’t even have some kind of a buy now button on their website, and they need to have because you should do it easy for them. If they really want to shop or buy something from you, make it easy. This is most important thing.
For customers who’s already in your business, make sure you have a retention program so you keep them, just like Apple. It costs seven times as much to get a new client so you have to use the clients you already have and the customers you already have in your business.
And then also make sure you never have one clients account that becomes more than five percent of your business, because you don’t want any client to become too big so you get so dependent on that one. So make sure you have a variation so you have a stable fundament.
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